BHA 370 Strategic Delivery of Healthcare Services
This course examines the steps and processes associated with strategic planning and delivery in healthcare. Where are we and where do we need to go, is the fundamental question that drives the studies in this course. The course explores the process of developing short- and long-term goals that leaders need to assess their organizations' capabilities. The linkages between organizational vision, mission, objectives, and values are examined along-side the roles of all stakeholders in the strategic planning process. Organizational culture and models are examined to understand their impact on strategic planning and delivery. Students will additionally study how marketing and strategic functions mutually support healthcare activities