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2027 Academic Catalog > Courses > MKT - Business > 500 > MKT 545

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MKT 545 Online Marketing, SEO & SEM

Online campaigns will be developed, implemented, and evaluated based on the tenets of online target consumer behavior. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are utilized to drive traffic and support marketing goals. Students will engage in real-world applications to develop a wide range of digital marketing skills. Prerequisite: MKT 501

Credits

4