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2027 Academic Catalog > Courses > MKT - Business > 600 > MKT 610

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MKT 610 Advanced Strategic Marketing

This course introduces DBA students to advanced strategic marketing topics. Students will learn and apply marketing research methods to analyze markets and develop marketing strategies. The aim of the course is not only to provide senior executives with insight into marketing management and the analytical frameworks that can be used to develop solutions for business issues, but also to understand the value of the peer review process.     Pre-requisite:  DOC600

Credits

4