MKT 301 Principles of Marketing
The purpose of this course is to study the development of marketing strategy including market analysis, segmentation and management of elements of the marketing mix (product, pricing, promotion, and physical distribution). Topics include: market analysis, the impact of environmental variables on the marketing mix, understanding the buyer behavior process, market segmentation, pricing theory, and promotion and distribution strategies. Mastery of these subjects will be demonstrated by the student through the completion of modular cases and a session-long application project. Prerequisite: ENG 101