MKT 535 Social Media Marketing Management

Students will develop and launch campaigns to leverage social media channels for Integrated Marketing Communications (IMC), such as advertising, public relations, sales promotions, and direct marketing. Multimedia, static, written, and interactive creative content to support marketing objectives will be produced using a variety of tools and platforms. Multi-channel management, automation, and integration will be applied and assessed.  Prerequisite: MKT 501

Credits

4