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2023 Academic Catalog > Courses > MKT - Business > 500 > MKT 501

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Contents
  • Introduction
  • Accreditation
  • Trident Learning Outcomes
  • Admission and Transfer Policies
  • Bachelor to Master Dual Credit Options
  • Tuition, Fees, and Financing
  • Student Information and Procedures
  • Registration and Enrollment
  • Course and Grading Policies
  • Graduation Requirements
  • General Policies
  • University College
  • Glenn R. Jones College of Business
  • Glenn R. Jones College of Business, Department of Information Systems
  • College of Education
  • College of Health and Human Services
  • Certificates
  • Courses
    • ACC - Accounting
    • ANT - General Education
    • ART - General Education
    • BAN - Business Analytics
    • BHA - Health Administration
    • BHD - Health Sciences
    • BHE - Health Sciences
    • BHS - Health Sciences
    • BIO - General Education
    • BPH - Health Sciences
    • BUS - Business
    • CAR - Career
    • CHEM - General Education
    • CJA - Criminal Justice
    • CMG - Business
    • COM - Communications
    • CSC - Computer Science
    • DBA - Business
    • DEL - Education
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    • DHS - Health Sciences
    • DIH - Health Sciences
    • DIS - Dissertation
    • DOC - Business
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    • ECO - Economics
    • ECOL - General Education
    • EDD - Education
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    • EDU - Education
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    • HRM - Human Resources
    • ISS - Education
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    • LEAD - Business
    • LED - Business
    • LIB - Seminar
    • LOG - Business
    • MAT - Math
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    • MHA - Health Administration
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    • MHE - Health Sciences
    • MHS - Health Sciences
    • MIC - General Education
    • MIH - Health Sciences
    • MKT - Business
      • 300
      • 400
      • 500
        • MKT 501
        • MKT 535
        • MKT 545
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      • 600
    • MPH - Health Sciences
    • NCM - Business
    • OPM - Business
    • ORG - Business
    • PATH - General Education
    • PBA - Business
    • PED - General Education
    • PHI - General Education
    • POL - General Education
    • PRM - Business
    • PRS - General Education
    • PSY - General Education
    • RDS - Research and Doctoral Studies
    • RES - Business
    • RMS - Research
    • SAF - Safety Management
    • SOC - General Education
    • SVC - General Education
    • TUX - General Education
  • Teach-Out
  • Academic Faculty and Staff
  • Teach-Out - Programs, Certificates, and Courses
  • Appendix of Changes
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MKT 501 Strategic Marketing

This course introduces MBA students to Strategic Marketing. Here you will learn the marketing fundamentals of how to analyze markets and develop marketing strategies. The aim of the course is to provide future general managers and entrepreneurs with insight into marketing management, the kinds of issues marketing managers deal with and the analytical frameworks which can be used to make sense of and develop solutions for those issues. Prerequisite: ETH 501

Credits

4