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2023 Academic Catalog > Courses > MKT - Business > 500 > MKT 555

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Contents
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    • MKT - Business
      • 300
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    • MPH - Health Sciences
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  • Teach-Out
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  • Appendix of Changes
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MKT 555 Digital Brand-Building

Traditional brand development strategies are extended to the digital domain. Digital branding, supported by storytelling across channels is utilized. Techniques to address crises, negative reviews, and controversies are addressed. Messaging to differentiate brand image and to capitalize brand equity is the central focus of this course. Prerequisite: MKT 501

Credits

4